"You do that in person." The urban fellowship of conversation at the TKTS Booth.

Why can’t you get tickets online?

Our mission is in large part to promote conversations about theater. You do that in person. The booth is kind of a town square. About 30 to 35 percent of people there are first-time Broadway attendees. There is anxiety about what to see. You hear those conversations within a few minutes of getting there.

It’s hard to believe because the lines are moving so quickly but almost every transaction involves a series of questions: “I’m interested in ABC show, but which show has the best seats or the steepest discounts?” There is an urban fellowship about that experience.

[from http://artsbeat.blogs.nytimes.com/2009/07/29/broadway-bargains-secrets-of-the-tkts-booth/]